{"title":"Pure line","description":"","products":[{"product_id":"balance-line-shampoo-for-sebum-control-volume-copy","title":"PURE Scalp Shampoo - Shampoo for intensive cleansing of the scalp","description":"\u003cp\u003eShampoo for intensive cleansing of the scalp (Scalp Shampoo, Ederra Pure)\u003c\/p\u003e\n\u003cp\u003edeep cleansing of the scalp\u003cbr\u003eremoval of accumulated impurities\u003cbr\u003ereduction of dandruff\u003cbr\u003esymptoms reduction of skin discomfort\u003c\/p\u003e\n\u003cp\u003ePure shampoo deeply cleanses the scalp from accumulated impurities, styling residues, excess sebum and other factors that can worsen its condition. The formula helps to reduce dandruff and discomfort, contributing to maintaining a healthy scalp. Thanks to the combination of cleansing and caring components, the shampoo acts intensively, but does not over-dry the scalp and does not cause a feeling of tightness after washing.\u003c\/p\u003e\n\u003cp\u003eThe complex of sulfur and vegetable oils promotes deep cleansing of the scalp and hair follicles, helps to remove accumulated dirt, styling residues and reduce dandruff.\u003cbr\u003eChitosan supports the natural level of hydration of the scalp and prevents dryness after washing\u003cbr\u003eSqualane helps strengthen the protective barrier of the scalp and reduces the risk of drying out after washing.\u003cbr\u003eExtracts of ginseng, cordyceps, sophora and forsythia support a healthy scalp, have an antioxidant effect and help reduce the negative effects of external factors.\u003cbr\u003eHyaluronic acid and silkworm extract help maintain the quality of hair after deep cleansing, maintaining its softness and elasticity.\u003c\/p\u003e\n\u003cp\u003eThe fresh fruity-green fragrance with light citrus accents enhances the feeling of cleanliness and freshly washed hair, while maintaining a feeling of comfort and freshness after washing.\u003c\/p\u003e\n\u003cp\u003eTop notes: black currant, citrus, green notes\u003cbr\u003eMiddle notes: geranium, jasmine, lily of the valley, rose\u003cbr\u003eBase notes: amber, cedar\u003c\/p\u003e\n\u003cp\u003eThe Ederra Pure line is a shampoo for deep cleansing of the scalp and is used as the first stage of care. After deep cleansing, it is recommended to supplement the care with a mask and Ederra indelible products, selected according to the needs of the hair.\u003c\/p\u003e","brand":"Ederra","offers":[{"title":"300 ml","offer_id":43120363995179,"sku":"PURE_300_S","price":13000.0,"currency_code":"KZT","in_stock":true},{"title":"600 ml","offer_id":43120364027947,"sku":"PURE_600_S","price":19500.0,"currency_code":"KZT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0665\/5374\/1355\/files\/4_2e1ee348-1169-4392-8da9-5127a9b8fd94.jpg?v=1782242194"}],"url":"https:\/\/ederra.kz\/en\/collections\/pure.oembed","provider":"Ederra","version":"1.0","type":"link"}