PRIVACY POLICY

Ederra operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, as a customer, with a personalized shopping experience (collectively, the “Services”). Ederra is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy explains how we collect, use, and disclose your personal information when you use the Services, including when you visit the website, make purchases or other transactions, or otherwise interact with us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will prevail with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used, and disclosed as described in this document.

Personal Information We Collect or Process

For the purposes of this Privacy Policy, “personal information” means information that identifies you or another person, or that can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or has been de-identified in such a way that it cannot be used to identify you or reasonably linked to you.

The categories of personal information that we may collect or process, including inferences made from such information, are listed below. The information we collect and process depends on how you interact with the Services and where you live and is handled in accordance with applicable law.

Contact information, including your name, address, billing address, shipping address, telephone number, and email address.

Financial information, including credit card, debit card, and financial account numbers; payment card and financial account details; transaction information; payment methods; payment confirmations; and other payment-related information.

Account information, including your username, password, security questions, and preferences.

Transaction information, including information about products that you view, add to your cart or wishlist, purchase, return, or exchange, as well as information about cancelled purchases and previous transactions.

Communications with us, including information that you provide in messages sent to us, such as when you contact our customer support service.

Device information, including information about your device, web browser, or network connection, your IP address, and other unique identifiers.

Usage information, including information about your interaction with the Services, such as how and when you use the Services or navigate the relevant interface.

Sources of Personal Information

We may obtain personal information from the following sources:

Directly from you, including when you create an account, visit or use the Services, contact us, or otherwise provide us with your personal information.

Automatically through the Services, including information collected from your device when you use our products or services or visit our websites, as well as information collected through cookies and similar technologies.

From our service providers, including where we engage them to provide certain technology solutions or where they collect or process your personal information on our behalf.

From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us and which Services you use, we may use your personal information for the purposes described below.

Providing, Personalizing, and Improving the Services

We use your personal information to provide the Services to you, including to fulfil our contractual obligations, process payments, fulfil orders, save information about your preferences and products you may be interested in, send notifications related to your account, process purchases, returns, exchanges, and other transactions, create and maintain your account or otherwise manage it, arrange delivery, facilitate returns and exchanges, allow you to submit reviews, and provide you with a personalized shopping experience, such as by displaying product recommendations related to your purchases.

This may include using your personal information to improve the Services and tailor them to your needs.

Marketing and Advertising

We use your personal information for marketing and advertising purposes, including to send you marketing, advertising, and promotional materials by email, SMS, or post and to display online advertisements for products or services within the Services or on other websites.

This may include advertising based on information about products you have purchased, added to your cart, or otherwise interacted with through the Services.

Security and Fraud Prevention

We use your personal information to authenticate your account, protect payment and purchasing processes, identify suspicious activity, investigate and take action regarding potentially fraudulent, illegal, unsafe, or malicious activity, and protect public safety and the security of our Services.

If you choose to use the Services and register an account, you are responsible for keeping your login credentials secure. We strongly recommend that you do not share your username, password, or other system access information with third parties.

Communicating with You

We use your personal information to provide customer support, respond promptly to your enquiries, deliver our services effectively, and maintain our business relationship with you.

Legal Purposes

We use your personal information to comply with applicable laws and regulations or respond to lawful legal processes, including requests from law enforcement agencies and government authorities.

We may also use your personal information to conduct investigations, participate in civil discovery proceedings, and take part in potential or ongoing litigation or other adversarial legal proceedings.

In addition, we use your personal information to enforce our terms and policies and investigate potential violations of those terms and policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes in accordance with this Privacy Policy. These circumstances may include the following:

We may disclose personal information to Shopify, vendors, and other third parties that provide services on our behalf. Such services may include IT infrastructure management, payment processing, data analytics, customer support, cloud storage, order fulfilment, and delivery.

We may disclose personal information to business and marketing partners that provide marketing services to us or display advertising to you. For example, we use Shopify to personalize advertising through third-party services based on information about your online activity across other merchants and websites.

Our business and marketing partners will process your information in accordance with their own privacy notices. Depending on where you live, you may have the right to request that we do not share information about you for the purpose of displaying targeted advertising and marketing materials based on your online activity across other merchants and websites.

We may disclose personal information when you directly instruct us or otherwise consent to our disclosure of certain information to third parties, such as for the purpose of shipping products to you or when you use social media widgets or third-party account login integrations.

We may disclose personal information to our affiliates and other entities within our corporate group.

We may disclose personal information in connection with a business transaction, such as a merger or bankruptcy; to comply with applicable legal obligations, including responding to subpoenas, search warrants, and similar requests; to enforce applicable Terms of Service and policies; and to protect the Services, our rights, and the rights of our users or other persons.

Our Relationship with Shopify

The Services are hosted on Shopify, which collects and processes personal information relating to your access to and use of the Services for the purpose of providing and improving the Services.

Information that you submit when using the Services will be transmitted to Shopify and to third parties that may be located in countries other than your country of residence for the purpose of providing and improving the Services.

In addition, to protect, develop, and improve our business, we use certain enhanced Shopify features that are based on information about your interactions with our store, other merchants, and the Shopify platform itself.

To provide these enhanced features, Shopify may use personal information collected through your interactions with our store, other merchants, and the Shopify platform. In these circumstances, Shopify is responsible for processing your personal information, including responding to requests relating to the exercise of your rights concerning the use of your information for these purposes.

For more information about how Shopify uses your personal information and the rights available to you, please review the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights relating to your personal information by visiting the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties.

If you follow links to websites that are not affiliated with us or are not under our control, you should review their privacy and security policies and their other terms and conditions.

We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of information made available on those websites.

Information that you provide through public or partially public channels, including information shared on third-party social media platforms, may be available to other users of the Services and/or users of those third-party platforms without restriction as to its use by us or by third parties.

The inclusion of such links within the Services does not, by itself, imply that we endorse the content of those platforms or their owners or operators, except where expressly stated within the Services.

Children’s Personal Information

The Services are not intended for use by children, and we do not knowingly collect personal information from children who have not reached the age of majority in their jurisdiction.

If you are the parent or legal guardian of a child who has provided us with personal information, you may contact us using the contact information provided below and request that the information be deleted.

As of the effective date of this Privacy Policy, we are not aware that we have “shared” or “sold,” as those terms are defined under applicable law, personal information relating to individuals under the age of 16.

Security and Retention of Your Information

Please be aware that no security measure is perfect or capable of eliminating all risks. Accordingly, we cannot guarantee “absolute security.”

In addition, any information that you send to us may not be secure while it is being transmitted. We recommend that you do not use unsecured communication channels to transmit confidential or sensitive information to us.

The length of time for which we retain your personal information depends on various factors, including whether the information is required to maintain your account, provide the Services to you, comply with legal obligations, resolve disputes, and enforce other applicable agreements and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights described below in relation to your personal information.

However, these rights are not absolute, may apply only in certain circumstances, and, in some cases, we may decline your request where permitted by law.

Right of Access

You may have the right to request access to the personal information that we hold about you.

Right to Deletion

You may have the right to request the deletion of personal information that we hold about you.

Right to Correction

You may have the right to request that we correct inaccurate personal information that we hold about you.

Right to Data Portability

You may have the right to receive a copy of the personal information that we hold about you and to request that we transfer it to a third party, subject to certain circumstances and exceptions.

Communication Preferences

We may send you promotional emails. You may unsubscribe from receiving these emails at any time by using the unsubscribe link provided in our emails.

Even if you opt out of receiving promotional communications, we may continue to send you non-promotional emails, including emails relating to your account or orders that you have placed.

You may exercise any of the rights described above through the functionality available within the Services or by contacting us using the contact information provided below.

For more information about how Shopify uses your personal information and the rights available to you in relation to that information, including rights relating to information processed by Shopify, please visit:

https://privacy.shopify.com/en

We will not discriminate against you for exercising any of these rights.

In accordance with applicable law, we may need to verify your identity before processing your request.

You may also, where permitted by applicable law, appoint an authorised representative to submit requests on your behalf for the purpose of exercising your rights.

Before accepting a request from an authorised representative, we will require the representative to provide evidence that you have authorised them to act on your behalf. We may also require you to verify your identity directly with us.

We will respond to your request within the time period required by applicable law.

Complaints

If you have any complaints about how we process your personal information, please contact us using the contact information provided below.

Depending on where you live, you may have the right to appeal our decision by contacting us using the details below or to submit a complaint to your local data protection authority.

International Data Transfers

Please note that we may transfer, store, and process your personal information outside your country of residence.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or equivalent agreements approved by the relevant competent authority in the United Kingdom, as applicable.

This does not apply where the information is transferred to a country that has been recognised as providing an adequate level of data protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons.

The updated version of this Privacy Policy will be posted on this website, the date of the latest update will be revised, and we will provide notice where required by applicable law.

Contact Information

If you have any questions about this Privacy Policy or the processing of personal information, please contact us by email at sales@ederralab.com, via WhatsApp at +7 707 121 2378, or at the following address:

107 Yermek Serkebayev Street, Comfort Residential Complex, Almaty, Republic of Kazakhstan.